“Dress for the job you want, not the job you have!” is advice that many have heard time and again, often by mentors and parents, to encourage dressing up for the workplace. The thinking is that it’s the executives making an impact with the big ideas and deals that are dressing in sharp and stylish business attire. But for a growing number of people in the workplace, the response to that question is, “The job I want would let me wear what makes me comfortable!” And start-ups and others companies looking to attract emerging talent are taking heed with more casual dress codes than ever. Companies with casual dress codes can absolutely thrive but the key is to not let “casual dress code” inadvertently translate to “no dress code.”  Below are some guiding principles for the casual office.